Articles liés à Research Methods in Service Industry Management

Research Methods in Service Industry Management - Couverture souple

Johns, Nick; Lee-Ross, Darren

 
9780304335121: Research Methods in Service Industry Management

Synopsis

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

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