Yield Management: Strategies for the Service Industries - Couverture rigide

Couverture rigide

ISBN 10 : 0304338931 ISBN 13 : 9780304338931

Editeur : Cengage Learning EMEA, 1997

Synopsis

This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0304338931
• ISBN 13: 9780304338931
• Reliure: Relié
• Nombre de pages: 272
• Éditeur: Ingold Anthony, Yeoman Ian
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible