Articles liés à Yield Management: Strategies for the Service Industries

Yield Management: Strategies for the Service Industries - Couverture souple

 
9780304338948: Yield Management: Strategies for the Service Industries
Couverture souple
ISBN 10 : 030433894X ISBN 13 : 9780304338948
Editeur : Cengage Learning EMEA, 1997

Synopsis

This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1997
Langue
anglais
ISBN 10 
030433894X
ISBN 13 
9780304338948
Reliure
Broché
Nombre de pages
272
Éditeur
Ingold Anthony, Yeoman Ian
Coordonnées du fabricant
non disponible
Personne responsable
non disponible