The Management of Small Tourism and Hospitality Firms - Couverture souple

Couverture souple

ISBN 10 : 0304701971 ISBN 13 : 9780304701971

Editeur : Cengage Learning EMEA, 1999

Synopsis

This text provides an overview of the scale and scope of small firms in the tourism and hospitality industries and examines the key issues affecting their development. The author begins by assessing the utility of various management techniques to small firms in these sectors, exploring the characteristics of business owners, including their motivations and reasons for potential business failure. In the second half of the book, he addresses matters more directly relevant to the management of small tourism and hospitality businesses, such as marketing, financial management and quality.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0304701971
• ISBN 13: 9780304701971
• Reliure: Broché
• Nombre de pages: 224
• Éditeur: Thomas Rhodri
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible