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The Knowledge Game: The Revolution in Learning and Communication in the Workplace - Couverture souple

Wills, Gordon

 
9780304703265: The Knowledge Game: The Revolution in Learning and Communication in the Workplace
Couverture souple
ISBN 10 : 0304703265 ISBN 13 : 9780304703265
Editeur : Cengage Learning EMEA, 1998

Synopsis

This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC). The text explains how electronic publishing can transform the educational process, and explores how electronic customer databases have changed marketing and promotion practices. It maintains that electronic media will result in a new breed of more confident, more democratic and responsible workers, who make decisions, pursue needed information, network worldwide and will become a marketing intelligentsia.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1998
Langue
anglais
ISBN 10 
0304703265
ISBN 13 
9780304703265
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible