The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society.
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Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.0312164246.G
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Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 2009593-20
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Vendeur : killarneybooks, Inagh, CLARE, Irlande
Hardcover. Etat : Good+. No Jacket. 1st Edition. Hardcover, x + 156 pages, index. Missing the dust jacket. Ex-college library (stamped "withdrawn"), uncirculated; an external stamp on all outer page edges, internal catalogue markings. Interior is clean and bright throughout, untanned, with unmarked text and firm binding, free of any foxing and age-spotting. Green boards show uneven sunning to all panels, non-sticky residue of removed labels, faint grubby marks, a touch of rubbing. -- The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society. N° de réf. du vendeur 009666
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