The Neuro Revolution: How Brain Science Is Changing Our World - Couverture rigide

Lynch, Zack

 
9780312378622: The Neuro Revolution: How Brain Science Is Changing Our World
Couverture rigide
ISBN 10 : 0312378629 ISBN 13 : 9780312378622
Editeur : St Martin's Press, 2009

Synopsis

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. "The Neuro Revolution" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief. By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within "The Neuro Revolution" will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. "The Neuro Revolution" foretells a fast approaching fourth epoch that will yet again transform how humans live, work and play. Neurotechnology - new tools for both understanding and influencing our brains including brain imaging - is now being applied to almost every aspect of human endeavor, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even to religious belief. By telling us the stories behind the brilliant people leading this worldwide revolution, taking us into their laboratories, boardrooms and courtrooms, Zack Lynch illuminates a unique, insider's glimpse into the startling future now arriving at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within "The Neuro Revolution" will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
St Martin's Press
Date d'édition
2009
Langue
anglais
ISBN 10 
0312378629
ISBN 13 
9780312378622
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780312654887: The Neuro Revolution

Edition présentée

ISBN 10 :  031265488X ISBN 13 :  9780312654887
Editeur : St. Martin's Griffin, 2010
Couverture souple