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The Rules of Influence: Winning When You're in the Minority - Couverture rigide

Crano, William D

 
9780312552299: The Rules of Influence: Winning When You're in the Minority
Couverture rigide
ISBN 10 : 0312552297 ISBN 13 : 9780312552299
Editeur : St. Martin's Press, 2012

Synopsis

"Look out, Goliath--David has a training manual! . . . One of the best books on social psychology ever written."
---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness

No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short.

Or at least that was the case before Dr. William Crano--an expert in the field of influence--applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success.

The Rules of Influence--the most powerful guide to being persuasive even under the most inhospitable conditions--gives you the tools to overcome overwhelming odds and take back control in every situation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr. William D. Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, and a former NATO senior scientist. He is the author of The Rules if Influence. He is married with three children and lives in California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
St. Martin's Press
Date d'édition
2012
Langue
anglais
ISBN 10 
0312552297
ISBN 13 
9780312552299
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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