Being Strategic: Plan for Success: Outthink Your Competitors: Stay Ahead of Change - Couverture rigide

Andersen, Erika

Couverture rigide

ISBN 10 : 0312553986 ISBN 13 : 9780312553982

Editeur : St Martin's Press, 2009

Synopsis

In "Being Strategic", noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it's important, what's involved in doing it, and how to do it. "Being Strategic" offers a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: first, get clear about where you're starting from; now, imagine your 'castle on the hill,' your ultimate goal; then identify trolls waiting under the bridge, obstacles in your path; next outline a path to get to the castle: your core strategies and the tactics for implementing them; and constantly re-evaluate your strategy and your tactics as conditions change. Using a very accessible frame story of 13th century Welsh nobles building a castle for protection, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.

A propos du livre

Présentation de l'éditeur

We all think we know the difference between strategy and tactics the big picture versus the details. But we mostly get it wrong by focusing too much on tactics and too little on strategy. In Being Strategic, noted consultant Erika Andersen helps the reader approach business and life strategically, explaining why it s important, what s involved in doing it, and how to do it. Unlike most other strategy books on the market, which focus only on organization-level strategic planning, Being Strategic offers a model and skills for strategic thought and action that are broadly applicable and thoroughly practical: explaining the core skills and practices needed at each point, and providing simple models, real-life examples and self-directed activities for learning and applying them. Andersen uses a very accessible frame story of thirteenth century Welsh nobles building a castle for protection, and weaves in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others. With Being Strategic Andersen offers a complete course in turning around a business, or even life.

Détails de l'édition

• Éditeur: St Martin's Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0312553986
• ISBN 13: 9780312553982
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible