Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand - Couverture rigide

Isdell, Neville

Couverture rigide

ISBN 10 : 031261795X ISBN 13 : 9780312617950

Editeur : St. Martin's Press, 2011

Synopsis

""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival ""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. "Inside Coca-Cola" is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

A propos du livre

Présentation de l'éditeur

The former chairman and CEO of Coca-Cola provides an inside look at the brand that has become an empire.
This is the first book by a Coca-Cola CEO, and one with an extraordinary world-wide story. Neville Isdell was born in Northern Ireland, grew up in South Africa and has worked for Coca-Cola in Australia, the Philippines, Russia, Germany, India, South Africa and Turkey, putting out huge public relations fires (India and Turkey), opening markets (Russia, Eastern Europe, Philippines and Africa), championing Muhtar Kent, the current Turkish-American CEO, while living the ideal of corporate responsibility.Coca-Cola is the leading soft drink in more than 200 countries. Along the way Isdell helped Coca-Cola completely re-gild a tarnished brand image. Newsy without being gossipy; principled without being preachy.

Biographie de l'auteur

Neville Isdell is the former Chairman and CEO of Coca-Cola Co. Originally from Northern Ireland, Isdell grew up in Zambia and was educated in South Africa. He now lives with wife in Atlanta, France and Barbados.

Détails de l'édition

• Éditeur: St. Martin's Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 031261795X
• ISBN 13: 9780312617950
• Reliure: Relié
• Nombre de pages: 254
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible