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Synopsis
An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
JOSEPH C. FISHER, president, InterData Inc., is an advertising executive and sociologist who has studied alcoholism at length. He is the author of (Greenwood Press, 1993).
PETER A. COOK, vice president, InterData Inc., is a market research professional and statistician who has 25 years experience evaluating marketing programs and advertising. He is a specialist in econometric modeling and time series analysis.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation
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Greenwood Pub Group, Troy, Missouri, U.S.A., 1995
ISBN 10 : 0313294577
ISBN 13 : 9780313294570
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Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation
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Advertising, Alcohol Consumption, and Mortality
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Advertising, Alcohol Consumption, and Mortality
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Advertising, Alcohol Consumption, and Mortality
Edité par
Bloomsbury Publishing Plc, US, 1995
ISBN 10 : 0313294577
ISBN 13 : 9780313294570
Neuf
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Hardback. Etat : New. An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators. N° de réf. du vendeur LU-9780313294570
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Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation
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Praeger, 1995
ISBN 10 : 0313294577
ISBN 13 : 9780313294570
Ancien ou d'occasion
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Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media and Communications)
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Advertising, Alcohol Consumption, and Mortality : An Empirical Investigation
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Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media and Communications)
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol cosumption or adverse outcomes associated with drinking. It offers a conceptual model for advertising effects, and summarises statistical data. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 176 pages, bibliography, indexes. BIC Classification: JHBC; KCH; KJSA; KNTY; WB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 426. . 1995. hardcover. . . . . N° de réf. du vendeur V9780313294570
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Advertising, Alcohol Consumption, and Mortality (Hardcover)
Edité par
Bloomsbury Publishing Plc, Westport, 1995
ISBN 10 : 0313294577
ISBN 13 : 9780313294570
Neuf
Couverture rigide
Edition originale
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators. An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780313294570
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