Linguistic Cultures of the World: A Statistical Reference - Couverture rigide

Parker, Philip

 
9780313297694: Linguistic Cultures of the World: A Statistical Reference
Couverture rigide
ISBN 10 : 031329769X ISBN 13 : 9780313297694
Editeur : Greenwood Press, 1997

Synopsis

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Greenwood Press
Date d'édition
1997
Langue
anglais
ISBN 10 
031329769X
ISBN 13 
9780313297694
Reliure
Relié
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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