Articles liés à National Cultures of the World: A Statistical Reference
Synopsis
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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À propos de l?auteur
PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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National Cultures of the World: A Statistical Reference
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National Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World)
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National Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World)
Edité par
Greenwood, 1997
ISBN 10 : 0313297703
ISBN 13 : 9780313297700
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Hardcover. Etat : new. Hardcover. This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included. This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780313297700
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