Understanding American Business Jargon: A Dictionary - Couverture rigide

Folsom, W. Davis

Couverture rigide

ISBN 10 : 0313334501 ISBN 13 : 9780313334504

Editeur : Greenwood Press, 2005

Synopsis

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.

A propos du livre

À propos de l'auteur

W. Davis Folsom is Professor of Economics and Marketing, University of South Carolina Beaufort. He is the author of several books, including American Business Language and NAFTA Law and Business, and editor of The Encyclopedia of American Business.

Détails de l'édition

• Éditeur: Greenwood Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0313334501
• ISBN 13: 9780313334504
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne