The Distribution Trap: Keeping Your Innovations from Becoming Commodities - Couverture rigide

Thomas, Andrew R.; Wilkinson, Timothy J.

 
9780313365522: The Distribution Trap: Keeping Your Innovations from Becoming Commodities
Couverture rigide
ISBN 10 : 0313365520 ISBN 13 : 9780313365522
Editeur : Praeger Publishers Inc, 2009

Synopsis

In this book, two business experts take an incisive look at product distribution―one of the most important forces shaping the American and global landscape.

It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control.

Fortunately, there are practical steps innovators can take to control―and retain―the value of their products and services. The first section of the book explains the distribution trap, detailing how it hurts companies by forcing them to reduce costs, often by chasing cheap labor overseas. The second section details how to avoid the trap, it’s a lesson U.S. companies ignore at their own peril.


• Presents original research, including interviews

• Includes a chapter-length case study on the German outdoor products maker STIHL, and other case studies on Oreck, Rubbermaid, and Goodyear

• Offers 10 images, figures, and graphs

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Andrew R. Thomas is assistant professor of international business and associate director of The Taylor Institute for Direct Marketing at University of Akron.

Timothy J. Wilkinson, Ph.D., is an associate professor of marketing at Montana State University, Billings, Billings, MT.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
2009
Langue
anglais
ISBN 10 
0313365520
ISBN 13 
9780313365522
Reliure
Relié
Nombre de pages
174
Coordonnées du fabricant
non disponible
Personne responsable
non disponible