Articles liés à The Entrepreneur's Guide to Advertising
Synopsis
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Dr. J.R. (Doc) Ogden, PhD, is professor of marketing at Kutztown University, Kutztown, PA.
Scott Rarick is a successful advertising executive currently serving as director of media and director of account services for The Stevenson Group.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour The Entrepreneur's Guide to Advertising
Image d'archives
The Entrepreneur's Guide to Advertising
Edité par
Bloomsbury Publishing USA, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 9202206-6
Acheter D'occasion
EUR 56,40
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Entrepreneur's Guide to Advertising
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 7914378-n
Acheter neuf
EUR 81,42
Expédition à EUR 2,26
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Entrepreneur's Guide to Advertising
Edité par
Bloomsbury Publishing PLC, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780313365829
Acheter neuf
EUR 83,75
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
The Entrepreneur's Guide to Advertising
Edité par
Bloomsbury Publishing Plc, US, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan. N° de réf. du vendeur LU-9780313365829
Acheter neuf
EUR 85,36
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Entrepreneur's Guide to Advertising
Edité par
Bloomsbury Publishing PLC, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780313365829
Acheter neuf
EUR 80,64
Expédition à EUR 5,86
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Entrepreneur's Guide to Advertising
Edité par
Praeger, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 7914378
Acheter D'occasion
EUR 84,25
Expédition à EUR 2,26
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Entrepreneur's Guide to Advertising
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780313365829_new
Acheter neuf
EUR 79,56
Expédition à EUR 13,98
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Entrepreneur's Guide to Advertising
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 7914378-n
Acheter neuf
EUR 79,54
Expédition à EUR 17,51
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Entrepreneur's Guide to Advertising
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Num Pages: 122 pages, black & white illustrations. BIC Classification: KJH; KJS; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 155 x 15. Weight in Grams: 363. . 2009. hardcover. . . . . N° de réf. du vendeur V9780313365829
Acheter neuf
EUR 89,04
Expédition à EUR 9,50
Expédition depuis Irlande vers Etats-Unis
Expédition depuis Irlande vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
The Entrepreneur's Guide to Advertising (Hardcover)
Edité par
Bloomsbury Publishing Plc, Westport, 2009
ISBN 10 : 0313365822
ISBN 13 : 9780313365829
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications. Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780313365829
Acheter neuf
EUR 100,75
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)