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A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses - Couverture rigide

 
9780313382697: A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses
Couverture rigide
ISBN 10 : 0313382697 ISBN 13 : 9780313382697
Editeur : Praeger, 2011

Synopsis

With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.
A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.

The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Fred Andreas is a principal architect registered in the state of Colorado and a National Certified Architect, NCARB LEED, AP.

Elizabeth S. Cooperman is professor of finance in the Business School at the University of Colorado, Denver.

Blair Gifford is associate professor of health administration and management in the Business School at the University of Colorado, Denver.

Graham Russell is executive director of Connected Organizations for a Responsible Economy (CORE), Denver, CO.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger
Date d'édition
2011
Langue
anglais
ISBN 10 
0313382697
ISBN 13 
9780313382697
Reliure
Relié
Numéro d'édition
1
Nombre de pages
280
Éditeur
Andreas Fred M., Cooperman Elizabeth S., Gifford Blair, Russell Graham
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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