Winning in the Global Market: A Practical Guide to International Business Success - Couverture rigide

Keillor, Bruce D.

Couverture rigide

ISBN 10 : 0313398321 ISBN 13 : 9780313398322

Editeur : Praeger, 2011

Synopsis

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

A propos du livre

À propos de l'auteur

Bruce D. Keilloris Director of the Institute for Global Business and Professor of Marketing and International Business at the University of Akron. He is also a Research Fellow at the Center for International Business at Michigan State University. He serves on several Executive Editorial Review Boards, including the Journal of International Business Studies. He has published over 100 book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry.

Détails de l'édition

• Éditeur: Praeger
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0313398321
• ISBN 13: 9780313398322
• Reliure: Relié
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne