The Tipping Point: How Little Things Can Make a Big Difference

Note moyenne 3,92
( 499 352 avis fournis par Goodreads )
 
9780316346627: The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Review :

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

About the Author :

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Gladwell, Malcolm
Edité par Back Bay Books (2002)
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : 7
Vendeur
ChristianBookbag / Beans Books, Inc.
(Westlake, OH, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Back Bay Books, 2002. Paperback. État : New. New with remainder mark. N° de réf. du libraire 1305141158

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 3,95
Autre devise

Ajouter au panier

Frais de port : EUR 2,98
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

2.

Gladwell, Malcolm
Edité par Back Bay Books
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Couverture souple Quantité : > 20
Edition internationale
Vendeur
Sunshine Book Store
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Back Bay Books. État : New. 0316346624 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Versions, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire EU_9780316346627

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,37
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

3.

Malcolm Gladwell
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : 1
Vendeur
READERS PRIDE
(PLANO, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. N° de réf. du libraire RP0316346624BN

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,91
Autre devise

Ajouter au panier

Frais de port : EUR 3,36
Vers Etats-Unis
Destinations, frais et délais

4.

Gladwell, Malcolm
Edité par Back Bay Books
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : 3
Vendeur
Academic Book Solutions
(Medford, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Back Bay Books. Paperback. État : New. New, unread, and unused. N° de réf. du libraire ABS-1177-1091

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,91
Autre devise

Ajouter au panier

Frais de port : EUR 3,39
Vers Etats-Unis
Destinations, frais et délais

5.

Gladwell, Malcolm
Edité par Hachette Book Group
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Quantité : > 20
Vendeur
INDOO
(Avenel, NJ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Hachette Book Group. État : New. Brand New. N° de réf. du libraire 0316346624

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 7,27
Autre devise

Ajouter au panier

Frais de port : EUR 2,98
Vers Etats-Unis
Destinations, frais et délais

6.

Gladwell, Malcolm
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Quantité : > 20
Vendeur
Paperbackshop-US
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre 2002. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire VH-9780316346627

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 7,60
Autre devise

Ajouter au panier

Frais de port : EUR 3,39
Vers Etats-Unis
Destinations, frais et délais

7.

Malcolm Gladwell
Edité par Little, Brown Company, United States (2002)
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Little, Brown Company, United States, 2002. Paperback. État : New. Reprint. Language: English . Brand New Book. An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual s immediate environment can alter group behavior. N° de réf. du libraire AAS9780316346627

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 11,52
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

8.

Gladwell, Malcolm
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Quantité : > 20
Vendeur
Pbshop
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre 2002. PAP. État : New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire IB-9780316346627

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,13
Autre devise

Ajouter au panier

Frais de port : EUR 3,39
Vers Etats-Unis
Destinations, frais et délais

9.

Malcolm Gladwell
Edité par Little, Brown Company, United States (2002)
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Little, Brown Company, United States, 2002. Paperback. État : New. Reprint. Language: English . Brand New Book. An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual s immediate environment can alter group behavior. N° de réf. du libraire AAS9780316346627

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 11,66
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Gladwell, Malcolm
ISBN 10 : 0316346624 ISBN 13 : 9780316346627
Neuf(s) Paperback Quantité : > 20
Vendeur
BargainBookStores
(Grand Rapids, MI, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. N° de réf. du libraire 827303

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,85
Autre devise

Ajouter au panier

Frais de port : EUR 3,39
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre