The Tipping Point: How Little Things Can Make a Big Difference - Couverture souple

Gladwell, Malcolm

Couverture souple

ISBN 10 : 0316346624 ISBN 13 : 9780316346627

Editeur : Little, Brown Paperbacks, 2002

Synopsis

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.

 

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

A propos du livre

À propos de l'auteur

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw,David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

Détails de l'édition

• Éditeur: Little, Brown Paperbacks
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0316346624
• ISBN 13: 9780316346627
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: Braveridge; https://www.hachettebookgroup.com/; ; 237 PARK AVENUE; NEW YORK; NY; 10017; Etats-Unis
• Personne responsable: non disponible