The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes - Couverture rigide

Hine, Thomas

 
9780316364805: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

Synopsis

By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780788195914: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes

Edition présentée

ISBN 10 :  0788195913 ISBN 13 :  9780788195914
Editeur : Diane Pub Co, 2001
Couverture rigide