On 1 May 1997, an event regarded by many as a sea-change occurred in British politics. Not only had the Conservatives been ejected from office after 18 years in power, but the Labour party which replaced them had itself changed irrevocably. Tony Blair's majority of 179 was the culmination of a long, hard struggle to modernize the politics of his country. Philip Gould, a political strategist and polling adviser, has worked with the Labour leadership for 11 years, and has been a key adviser to Bill Clinton in addition to his involvement with the creation of "New Labour". Using this vantage point, he describes the rise of New Labour since 1983 and explains how the transformation was achieved. In the process, he explores the new political climate in Britain and how the real modernization is in the old labels of "Left" and "Right" being transcended.
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Labour's landslide victory in 1997 was one of the most extraordinary events in modern political history. The party's triumph was not only a total repudiation of the Tories but also the apotheosis of a revolution within Labour, and an urgent demand for the Conservatives to undergo their own period of change. In this reissued book, published with a new Afterword, Philip Gould, one of the world's leading political strategists and a key advisor to Tony Blair during the period, describes brilliantly how it was done, frankly assesses how successful New Labour was in government, and what will be its lasting impact.
'This brilliant book has been the Bible for the Tory modernisers, and is an ever-green manual for any party seeking to gain power for a purpose' --Matthew d'Ancona
'The definitive account of the making of New Labour . . . Fascinating' --The Times
'A fascinating piece of political history . . . Gould's account of the party he worked for in the 80s is compelling' --Philip Stevens, Financial Times
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