Coercion: The Professional Persuaders and Why We Listen - Couverture souple

Rushkoff, Douglas

Couverture souple

ISBN 10 : 0316854034 ISBN 13 : 9780316854030

Editeur : Little, Brown & Company, 2000

A propos du livre

Présentation de l'éditeur

Noted media pundit and author of Playing the Future  Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

Biographie de l'auteur

Douglas Ruskoff's previous books--including Cyberia and Media Virus--have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.

Détails de l'édition

• Éditeur: Little, Brown & Company
• Date d'édition: 2000
• ISBN 10: 0316854034
• ISBN 13: 9780316854030
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 336