ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.
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David Kuo was Senior Vice-President of Communications of ValueAmerica.com from 1999 to 2000, and witnessed first-hand the company's spectacular rise and fall. He has also worked as a political adviser and for the CIA.
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Paperback. Etat : Good. 313 pages. text tannedJ. David Kuo had a ringside seat at one of the biggest busts of the Internet age. Value America ( VUSA) was supposed to revolutionize retailing by using the Internet -- no more retailers or distributors needed. Fred Smith, legendary foun der of Federal Express, called it the best business model he'd ever seen and inv ested millions of dollars. In a few short years, the company raised and spent hu ndreds of millions of dollars before a spectacular crash.As Senior Vice Presiden t of Communications, Kuo saw the stupefying insanity of it the machinations, del usions, good efforts, and wild miscalculations that led to the company's demise. Writing with a liveliness and flair seldom seen in business narratives, Kuo bri ngs us tales of wretched excess, inspired salesmanship, online dreams, and unmit igated moneygrabbing. This is an unforgettable story of Internet mania that ever yone who ever invested in a tech stock will be dying to read. N° de réf. du vendeur 4792af
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