Mediawriting: Print, Broadcast and Public Relations - Couverture souple

Whitaker, W. Richard; Ramsey, Janet E.; Smith, Ronald D.

Couverture souple

ISBN 10 : 0321011376 ISBN 13 : 9780321011374

Editeur : Pearson, 2000

Synopsis

Organized around an integrated view of print, broadcast, and public relations, MediaWriting provides students with the skills necessary to become proficient writers for the media. MediaWriting develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises.

A propos du livre

À propos de la quatrième de couverture

This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decision are made as they are. Basic concepts are outlines in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, MediaWriting develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media.

• "It Happened to Me" boxes present personal-experience anecdotes from the authors, giving students real-world examples and insights into the actual media-writing process.
• "How-to" boxes throughout the book provide concrete advice about various aspects of the media-writing process, including tips on interviewing, lead writing, effective broadcast copywriting, ways to make news and designing brochures and flyers, among other topics.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0321011376
• ISBN 13: 9780321011374
• Reliure: Broché
• Nombre de pages: 373
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie