Essentials of Public Relations - Couverture souple

Wilcox, Dennis L.; Ault, Phillip H.; Agee, Warren K.; Cameron, Glen T.

Couverture souple

ISBN 10 : 0321082311 ISBN 13 : 9780321082312

Editeur : Pearson, 2001

Synopsis

Longman is proud to announce the publication of Essentials of Public Relations, a condensed version of the best-selling Public Relations: Strategies & Tactics by the same author team. The Essentials version retains the same winning features that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; new "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Offered at a value price for students, this new text also features an engaging four-color design. With excellent coverage of all the major topics, the renowned author team of Essentials of Public Relations prepares students to practice public relations effectively and ethically in today's global society.

A propos du livre

Présentation de l'éditeur

Longman is proud to announce the publication of Essentials of Public Relations, a condensed version of the best-selling Public Relations: Strategies & Tactics by the same author team. The Essentials version retains the same winning features that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; new "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Offered at a value price for students, this new text also features an engaging four-color design. With excellent coverage of all the major topics, the renowned author team of Essentials of Public Relations prepares students to practice public relations effectively and ethically in today's global society.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0321082311
• ISBN 13: 9780321082312
• Reliure: Broché
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie