Articles liés à Influence: Science and Practice: International Edition
Revue de presse
Here's what people are saying about the material in INFLUENCE: Science and Practice:
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” ―ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”
“For marketers, it is among the most important books written in the last 10 years.” ―JOURNAL OF MARKETING RESEARCH
“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” ―GREG RENKER, President, Guthy-Renker
“It would be marvelous reading for students taking Social Psychology.” ―DAVID MYERS, Hope College
“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” ―ALAN J. RESNIK, Portland State University
“INFLUENCE should be required reading for all business majors.” ―JOURNAL OF RETAILING
Présentation de l'éditeur
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson
- Date d'édition2003
- ISBN 10 0321188950
- ISBN 13 9780321188953
- ReliureBroché
- Langueanglais
- Numéro d'édition4
- Nombre de pages262
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Influence Science & Practice
Edité par
Pearson Academic, 2003
ISBN 10 : 0321188950
ISBN 13 : 9780321188953
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G0321188950I3N00
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Influence: Science and Practice (International Edition)
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Pearson, 2003
ISBN 10 : 0321188950
ISBN 13 : 9780321188953
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Influence: Science and Practice (International Edition)
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Paperback. Etat : Very Good. Influence: Science and Practice (International Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780321188953
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Influence: Science and Practice (International Edition)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780321188953
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Influence : Science and Practice
Edité par
Pearson Education, Limited, 2003
ISBN 10 : 0321188950
ISBN 13 : 9780321188953
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP16693962
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Influence: Science and Practice (International Edition)
Edité par
Pearson Education, 2003
ISBN 10 : 0321188950
ISBN 13 : 9780321188953
Ancien ou d'occasion
Paperback
Vendeur : Greener Books, London, Royaume-Uni
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Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 2985925
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INFLUENCE SCIENCE&PRACTICE
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PEARSON EDUCACION, 2003
ISBN 10 : 0321188950
ISBN 13 : 9780321188953
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Vendeur : OM Books, Sevilla, SE, Espagne
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