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Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter) - Couverture souple

Livre 22 sur 141: Voices That Matter

Walter, Aarron Walter

 
9780321526281: Building Findable Websites: Web Standards, SEO, and Beyond (Voices That Matter)
Couverture souple
ISBN 10 : 0321526287 ISBN 13 : 9780321526281
Editeur : New Riders, 2008

Synopsis

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

À propos de la quatrième de couverture

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders
Date d'édition
2008
Langue
anglais
ISBN 10 
0321526287
ISBN 13 
9780321526281
Reliure
Broché
Numéro d'édition
1
Nombre de pages
262
Coordonnées du fabricant
non disponible
Personne responsable
non disponible