Neuro Web Design: What Makes Them Click? - Couverture souple

Weinschenk, Susan

 
9780321603609: Neuro Web Design: What Makes Them Click?
Couverture souple
ISBN 10 : 0321603605 ISBN 13 : 9780321603609
Editeur : New Riders, 2008

Synopsis

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has

been an industry leader, consultant, and expert in usability, interface, and web

design. Most recently she has been reviewing the research on the psychology of

persuasion and non-conscious decision-making and has been a keynote speaker

on this topic at conferences and for clients. Susan is a national and

international speaker for user experience and usability conferences, most

recently the keynote speaker for the Internet User Experience Conference in

Ann Arbor MI, and an invited speaker for the Usability Professionals

Association, just held in Baltimore MD. She has hundreds of clients, mainly in

the US.

À propos de la quatrième de couverture

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders
Date d'édition
2008
Langue
anglais
ISBN 10 
0321603605
ISBN 13 
9780321603609
Reliure
Broché
Numéro d'édition
1
Nombre de pages
162
Coordonnées du fabricant
non disponible
Personne responsable
non disponible