When Search Meets Web Usability - Couverture souple

Livre 23 sur 141: Voices That Matter

Thurow, Shari; Musica, Nick

 
9780321605894: When Search Meets Web Usability
Couverture souple
ISBN 10 : 0321605896 ISBN 13 : 9780321605894
Editeur : New Riders Publishing, 2009

Synopsis

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Shari Thurow has been designing and optimizing sites for search engine

visibility since 1995 and has been a Web site usability professional since 2002.

Shari is a renowned speaker on this topic since 1999 and continues to lecture

on this topic worldwide. Shari's first book, Search Engine Visibility, was one of

the first books ever published about search engine optimization.

Nick Musica has over 10 years experience architecting, designing, writing, and

managing Web sites. He is the Founder and of Think Green Media and is a

guest lecturer in New York University's Graphic Communications

Management and Technology Master of Arts program on Web design, search

marketing and Web site usability.

À propos de la quatrième de couverture

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
0321605896
ISBN 13 
9780321605894
Reliure
Broché
Numéro d'édition
1
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9787115249258: When Search Meets Web Usability(Chinese Edition)

Edition présentée

ISBN 10 :  7115249253 ISBN 13 :  9787115249258
Editeur : People Post Press; 1st edition (..., 2000
Couverture souple