Content Strategy for the Web - Couverture souple

Halvorson, Kristina

 
9780321620064: Content Strategy for the Web
Couverture souple
ISBN 10 : 0321620062 ISBN 13 : 9780321620064
Editeur : New Riders Publishing, 2009

Synopsis

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 

  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

À propos de la quatrième de couverture

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 

  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
0321620062
ISBN 13 
9780321620064
Reliure
Broché
Numéro d'édition
1
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780134773230: Content Strategy for the Web (3rd Edition)

Edition présentée

ISBN 10 :  0134773233 ISBN 13 :  9780134773230
Editeur : New Riders
Couverture souple