Articles liés à Content Strategy for the Web
Synopsis
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
- See content strategy (and its business value) explained in plain language
- Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
- Learn how to audit and analyze your content
- Make smarter, achievable decisions about which content to create and how
- Find out how to maintain consistent, accurate, compelling content over time
- Get solid, practical advice on staffing for content-related roles and responsibilities
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.
Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Content Strategy for the Web (Voices That Matter)
Edité par
New Riders, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
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Content Strategy for the Web (Voices That Matter)
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Content Strategy for the Web (Voices That Matter)
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Paperback. Etat : Very Good. Content Strategy for the Web (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780321620064
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Content Strategy for the Web (Voices That Matter)
Edité par
New Riders, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1869912
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Content Strategy for the Web
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Pearson Education, Limited, 2009
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Content Strategy for the Web (Voices That Matter)
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New Riders Pub, 2009
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Content Strategy for the Web
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New Riders Pub, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
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Etat : Muy bueno. : Este libro explora la creación y entrega de contenido útil y utilizable para audiencias en línea, abordando cuándo y dónde más lo necesitan. Ofrece las mejores prácticas de contenido para optimizar el rediseño de sitios web, cumpliendo con los plazos y presupuestos establecidos. Se explica el valor comercial de la estrategia de contenido, se audita y analiza el contenido existente, y se toman decisiones informadas sobre qué contenido crear y cómo mantenerlo de manera consistente y precisa a lo largo del tiempo. Además, proporciona consejos prácticos sobre la dotación de personal para roles y responsabilidades relacionados con el contenido. EAN: 9780321620064 Tipo: Libros Categoría: Tecnología Título: Content Strategy for the Web Autor: Kristina Halvorson Editorial: New Riders Publishing Idioma: en Páginas: 181 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-06-11-17814d3c
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Content Strategy for the Web (Voices That Matter)
Edité par
New Riders Pub, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
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Couverture souple
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Content Strategy for the Web
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New Riders Pub, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
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Content Strategy for the Web
Edité par
New Riders Pub, 2009
ISBN 10 : 0321620062
ISBN 13 : 9780321620064
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. N° de réf. du vendeur G0321620062I3N00
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