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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever - Couverture souple
Synopsis
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.
When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication―and even mob mentality.
In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
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À propos de l?auteur
Cliff Atkinson “wrote the book” on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff’s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005―presentations which Fortune magazine called “frighteningly powerful.” He has taught his approach at many of the country’s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurNew Riders Publishing
- Date d'édition2009
- ISBN 10 0321659511
- ISBN 13 9780321659514
- ReliureBroché
- Langueanglais
- Numéro d'édition1
- Nombre de pages240
- Coordonnées du fabricantnon disponible
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The Backchannel
Vendeur : unifachbuch e.K., Köln, NRW, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Neu. Neu -Armed with laptops, cell phones, smartphones, and other devices, audiences have taken control through "the backchannel" of conversation. In this book, communications expert Atkinson shows that if presenters join the new conversations with audiences, the outcome can be a new, more effective form of communication. 222 pp. Englisch. N° de réf. du vendeur INF1000032774
Quantité disponible : 1 disponible(s)
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 0321659511
ISBN 13 : 9780321659514
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3198389-75
Quantité disponible : 1 disponible(s)
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The Backchannel : How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 0321659511
ISBN 13 : 9780321659514
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 12476660-6
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The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever
Edité par
New Riders Pub, 2009
ISBN 10 : 0321659511
ISBN 13 : 9780321659514
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR006306398
Quantité disponible : 1 disponible(s)
Image d'archives
The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Edité par
New Riders Pub, 2009
ISBN 10 : 0321659511
ISBN 13 : 9780321659514
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur R03O-00040
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The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0321659511
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