Articles liés à Content Strategy for the Web (Voices That Matter)
Synopsis
Content Strategy for the Web FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term succ... Full description
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Présentation de l'éditeur
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Revue de presse
“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” ― Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurNew Riders
- Date d'édition2012
- ISBN 10 0321808304
- ISBN 13 9780321808301
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages216
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EUR 3,52 expédition vers Etats-Unis
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ISBN 10 : 0321808304
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Content Strategy for the Web V
Edité par
New Riders, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
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Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Content Strategy for the Web V
Edité par
New Riders, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
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Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web
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Content Strategy for the Web
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ISBN 13 : 9780321808301
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Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
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Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I4N00
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Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I5N00
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Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I3N00
Quantité disponible : 2 disponible(s)
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Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I3N00
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