Articles liés à Content Strategy for the Web (Voices That Matter)
Synopsis
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web. Widely recognised as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 39,01
EUR 3 expédition depuis Irlande vers France
Destinations, frais et délais
Résultats de recherche pour Content Strategy for the Web (Voices That Matter)
Image d'archives
Content Strategy for the Web, 2nd Edition
Edité par
New Riders, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-U-027-02508
Quantité disponible : 1 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
Pearson Education, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9131540-6
Quantité disponible : 1 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
Pearson Education, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4681123-6
Quantité disponible : 1 disponible(s)
Image d'archives
Content Strategy for the Web (Voices That Matter)
Edité par
Pearson Education (US), United States, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005319869
Quantité disponible : 2 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00321808304-V
Quantité disponible : 3 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I5N00
Quantité disponible : 1 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I3N00
Quantité disponible : 2 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I3N00
Quantité disponible : 2 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I3N00
Quantité disponible : 3 disponible(s)
Image d'archives
Content Strategy for the Web
Edité par
New Riders Publishing, 2012
ISBN 10 : 0321808304
ISBN 13 : 9780321808301
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1. N° de réf. du vendeur G0321808304I5N00
Quantité disponible : 1 disponible(s)