Managing Enterprise Content: A Unified Content Strategy - Couverture souple

Livre 67 sur 141: Voices That Matter

Rockley, Ann; Cooper, Charles

 
9780321815361: Managing Enterprise Content: A Unified Content Strategy
Couverture souple
ISBN 10 : 032181536X ISBN 13 : 9780321815361
Editeur : New Riders Publishing, 2012

Synopsis

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy―a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.

Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
032181536X
ISBN 13 
9780321815361
Reliure
Broché
Numéro d'édition
2
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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Trebbin
Brandenburg
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Allemagne