Adobe Experience Manager: Classroom in a Book: a Guide to CQ5 for Marketing Professionals (Classroom in a Book (Adobe)) - Couverture souple

Lunka, Ryan D. Lunka

Couverture souple

ISBN 10 : 0321928636 ISBN 13 : 9780321928634

Editeur : Adobe Press, 2013

Synopsis

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

 

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

 

After reading this book, marketers will understand:

• The basics of content management in Adobe Experience Manager

• How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products

• How to manage dynamic content that is targeted to specific audiences

• The fundamental concepts that will help to create a smooth implementation

 

Getting Started

Ch 1: The Basics

Ch 2: Evaluating AEM

Ch 3: Managing Content

Ch 4: Digital Asset Management

Ch 5: Metadata and Tagging

Ch 6 Multilingual Content

Ch 7: Workflows

Ch 8: Social Communities

Ch 9: E-Commerce

Ch 10: Mobile for Marketers

Ch 11: Architecture Basics

Ch 12: Administration Basics

Ch 13: Web Analytics

Ch 14: Marketing Campaign Management  

Ch 15: Dynamic Content

Ch 16: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: User Experience Design

Ch 20: The Implentation Process

A propos du livre

À propos de l?auteur

Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.

Détails de l'édition

• Éditeur: Adobe Press
• Date d'édition: 2013
• ISBN 10: 0321928636
• ISBN 13: 9780321928634
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible