Synopsis
Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.
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Global Business Game : A Simulation in Strategic Management and International Business
Edité par
Cengage South-Western, 1999
ISBN 10 : 0324003749
ISBN 13 : 9780324003741
Ancien ou d'occasion
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Bk. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15336875-20
Acheter D'occasion
EUR 5,88
Expédition à EUR 5,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Global Business Game: A Simulation in Strategic Management and International Business
Edité par
South-Western College Pub, 1999
ISBN 10 : 0324003749
ISBN 13 : 9780324003741
Ancien ou d'occasion
Vendeur : Goodwill of Silicon Valley, SAN JOSE, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. N° de réf. du vendeur GWSVV.0324003749.G
Acheter D'occasion
EUR 16,62
Expédition à EUR 3,46
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)