Articles liés à Marketing Management: Cases for Creative Problem Solving

Marketing Management: Cases for Creative Problem Solving - Couverture souple

Weinstein, Laurence; Annavarjula, Madan

 
9780324027372: Marketing Management: Cases for Creative Problem Solving
Couverture souple
ISBN 10 : 0324027370 ISBN 13 : 9780324027372
Editeur : South-Western, 2000

Synopsis

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2000
Langue
anglais
ISBN 10 
0324027370
ISBN 13 
9780324027372
Reliure
Broché
Nombre de pages
98
Coordonnées du fabricant
non disponible
Personne responsable
non disponible