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Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World

ZIKMUND

 
9780324028119: Marketing Ed7 & Infotrac: Creating and Keeping Customers in an e-Commerce World

Synopsis

This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.

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