Small Business Management: An Entrepreneurial Emphasis - Couverture rigide

Broom, Halsey N.

 
9780324065541: Small Business Management: An Entrepreneurial Emphasis

Synopsis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management and finance.

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