Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Unknown. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0324072961I3N00
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Unknown. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0324072961I3N00
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Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Hardcover. Etat : Very Good. The text has some underlining, the cover has minor wear with lower corner bumps. Multiple copies available this title. Quantity Available: 4. ISBN: 0324072961. ISBN/EAN: 9780324072969. Pictures of this item not already displayed here available upon request. Inventory No: 1560755504. N° de réf. du vendeur 1560755504
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Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Hardcover. Etat : Good. The text has highlighting, the cover has some shelf wear. Multiple copies available this title. Quantity Available: 2. ISBN: 0324072961. ISBN/EAN: 9780324072969. Pictures of this item not already displayed here available upon request. Inventory No: 1560755906. N° de réf. du vendeur 1560755906
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Vendeur : Corto037, Nantes, France
Soft cover. Etat : Fine. 1st Edition. Hard cover, 453 p. Condition: Fine. Cover slightly used and inside as new. Fast & neat shipping. N° de réf. du vendeur ABE-1787904602997
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Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. N° de réf. du vendeur OTV.0324072961.VG
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Vendeur : PAPER CAVALIER UK, London, Royaume-Uni
Etat : very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. N° de réf. du vendeur 9780324072969-3
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