Articles liés à Internet Marketing & e-Commerce

Internet Marketing & e-Commerce - Couverture rigide

Hanson, Ward

 
9780324074772: Internet Marketing & e-Commerce

Synopsis

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.