E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
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Vendeur : HPB-Red, Dallas, TX, Etats-Unis
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Vendeur : Studibuch, Stuttgart, Allemagne
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Vendeur : BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Allemagne
Etat : gut. 2002. E-Commerce Management: Text and Cases (Series on University Mathematics) In englischer Sprache. pages. N° de réf. du vendeur BN678642
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