E-Commerce Management: Text and Cases - Couverture souple

Krishnamurty, Sandeep

 
9780324152524: E-Commerce Management: Text and Cases

Synopsis

This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.

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