Articles liés à Business Marketing Management: A Strategic View of...

Business Marketing Management: A Strategic View of Industrial and Organizational Markets - Couverture rigide

Hutt, Michael D.; Speh, Thomas W.

 
9780324190434: Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Synopsis

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780030283048: Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Edition présentée

ISBN 10 :  0030283043 ISBN 13 :  9780030283048
Couverture souple