Articles liés à The New Marketing Conversation Creating and Strengthening...

The New Marketing Conversation Creating and Strengthening Relationships Between Buyers and Sellers - Couverture rigide

MacAaron, Alexandra; Baier-Stein, Donna

 
9780324200577: The New Marketing Conversation Creating and Strengthening Relationships Between Buyers and Sellers
Couverture rigide
ISBN 10 : 0324200579 ISBN 13 : 9780324200577
Editeur : South-Western, 2004

Synopsis

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2004
Langue
anglais
ISBN 10 
0324200579
ISBN 13 
9780324200577
Reliure
Relié
Nombre de pages
271
Coordonnées du fabricant
non disponible
Personne responsable
STAB XTOM
jdumas@stab-france.net

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