Marketing Strategy - Couverture souple

Hartline, Michael; Ferrell, O. C.

Couverture souple

ISBN 10 : 0324201400 ISBN 13 : 9780324201406

Editeur : South-Western, 2004

Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.

A propos du livre

Présentation de l'éditeur

Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0324201400
• ISBN 13: 9780324201406
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible