Public Relations: The Complete Guide - Couverture rigide

Marconi, Joe

 
9780324203042: Public Relations: The Complete Guide
Couverture rigide
ISBN 10 : 0324203047 ISBN 13 : 9780324203042
Editeur : South-Western, 2004

Synopsis

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

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Éditeur
South-Western
Date d'édition
2004
Langue
anglais
ISBN 10 
0324203047
ISBN 13 
9780324203042
Reliure
Relié
Nombre de pages
386
Coordonnées du fabricant
non disponible
Personne responsable
non disponible