Competitive Intelligence: A Framework for Web-Bases Analysis and Decision Making - Couverture rigide

Vibert, Conor

 
9780324203257: Competitive Intelligence: A Framework for Web-Bases Analysis and Decision Making
Couverture rigide
ISBN 10 : 032420325X ISBN 13 : 9780324203257
Editeur : South-Western, 2003

Synopsis

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.

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Éditeur
South-Western
Date d'édition
2003
Langue
anglais
ISBN 10 
032420325X
ISBN 13 
9780324203257
Reliure
Relié
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible