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Creating The Marketing Experience: New Strategies For Building Relationships With Your Target Market - Couverture rigide
Synopsis
CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.
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Image d'archives
Creating the Marketing Experience: New Strategies for Building Relationships With You
Edité par
Cengage Learning, 1980
ISBN 10 : 0324205449
ISBN 13 : 9780324205442
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780324205442. N° de réf. du vendeur 9479429
Acheter D'occasion
EUR 50,16
Expédition à EUR 15,88
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Creating The Marketing Experience: New Strategies For Building Relationships With Your Target Market
Edité par
South-Western Pub, 2005
ISBN 10 : 0324205449
ISBN 13 : 9780324205442
Ancien ou d'occasion
Couverture rigide
Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. N° de réf. du vendeur SEWV.0324205449.G
Acheter D'occasion
EUR 146,35
Expédition à EUR 2,60
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)