Creating The Marketing Experience: New Strategies For Building Relationships With Your Target Market - Couverture rigide

Marconi, Joe

 
9780324205442: Creating The Marketing Experience: New Strategies For Building Relationships With Your Target Market
Couverture rigide
ISBN 10 : 0324205449 ISBN 13 : 9780324205442
Editeur : South-Western, 2005

Synopsis

CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

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Éditeur
South-Western
Date d'édition
2005
Langue
anglais
ISBN 10 
0324205449
ISBN 13 
9780324205442
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible